Platefull Project

Platefull Project is a hypothetical brand that aims to create a healthier and happier livelihood in food deserts with grocery on wheels service. In addition, it also seeks to bring the community closer by creating and celebrating easy access to healthy food. This visual language is intended to celebrate food, which is represented by bright colors and organic shapes. It aims to extend the brand in various playful ways by educating the audience to help them learn and unlearn about cooking.

2021 | Classroom Project | Pratt Institute