MASHAK

Mashak is an exciting addition to lifestyle accessories under the parent brand, Portside Cafe, a furniture studio located in Delhi. My task in this project was to create a fresh packaging and branding identity for Mashak that would stand out yet maintain a connection with its parent brand. This began with a thorough examination of competing brands, a deep dive into the target demographic, exploring suitable materials, and engaging with vendors who could bring the final product to life. The key takeaway from this endeavor was the importance of effective communication with the right partners to bring a product from concept to fruition.

2017 | Graduation project, Unitedworld Institute of Design | Organization: Please See, Mumbai | Client: Portside Cafe